Blog reflection- week 3

Theories 

This week we were talking about different theorist and genres to get an idea inside on music videos a little more so we can make our music video better. in order for this to happen we had to learn specific theorist in order to learn more on music video and to  get an intake on how music videos impacts on society and the media. The concept we have been focusing on is the audience in order for use to do an music video we need to know what attract different target audience and why does this happen in different genres in order to find this out we will need to find out more about what artist, in order for this we the artist will need to give the music video a classification of the media use, these are information, integration and social integration, personal identification and entertainment.
 theorist are the main one that we learnt about

• Genre as a system theory
• Laura Mulvey    
• Genre themes 
• Repertition and difference theory 

Genre as a system theory

This was found out by Steve Neale which believed that genres is based on a triangle of convention, expectations of the target audience, this means that there are specific conventions that are in music videos for an example Yeah By User, 

In this type of RnB music video initially the artist usually in a specific location in this case a club, the main codes of convention for female artist is having men in them on the other hand the male artist usually have woman dancing seductively for the male eye.

This brings us on to the second theorist which is Laura Mulvey, Male Gaze. She believed that woman have been seen as sexualised so to please the male eye on social media. in addition i believe this theorist because on today society young girls and woman think that it is ok to dress seductively wearing crop tops, short skirts and tight dresses just to please the male attention. through leaning this theorist I have began to see it more and more especially in music video, as a lot of young teenagers what You Tube or Mtv etc. Artist such as Rihanna, Beyonce, Mariah Carey and Ciara influence young girls to think it is acceptable to dress the way they do, thought out but  music video this is a big convention of RnB, POP, GRIME, RAP. Which is why artist use it to entertain targeted audiences.

Genre Theme 
In that same lesson i had also learnt about David Bordwell (1989) he claims that in music video 'any theme may appear in any genre' i didn't know anything about this theorist as I began to learnt about him I understood that their can be more that one genre in a specific music video which is rare, as I done more research in to this type of artist i could find or think of the top of my head an artist that did that.